Monday, May 2, 2011

Uncertain Times & Decisions: FUD - Fear, Uncertainty and Doubt

In a small corporation the decisions made or not made are very visible. Even with fewer resources most smaller organizations move much more readily to action. While FUD (Fear, Uncertainty and Doubt) exists within organizations large and small; smaller businesses usually know they must act quickly.

While large corporations have incredible resources at their disposal many of these organizations suffer from FUD about their actions. No one wants to risk losing their job for an uncertain outcome from a decision they are responsible for. As Seth Godin points out in his books and blogs being a Linchpin carries risk in any organization. The culture to move an organization forward comes from examples throughout an organization; the employees are always watching to see how appropriate risk taking is rewarded or punished. Does your organization suffer from FUD?